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Promoting
for fun and profit |
 Be careful.
Some folks think promoting is a 4-letter word. How dare you go out of your
way to tell anyone how good you are?
Those folks are wrong. Every human trumpets their own attributes. Politicians certainly do it. As do authors, film makers, even physicians and athletes. Promoting your product is nothing more than human nature. And promotion is a whole lot more than getting good press. To make promotions work to your advantage, someone has to take the reigns and really make them work. Today, simply putting out a press release won't get very far. Sticking your mascot on the street or shelling out for a sign at the local stadium may yield even less. Everyone is screaming for media reporting and writers/producers are deluged with ideas. Some good. Some silly. Plus, the internet has changed everything. They're especially clobbered with email stories and information. So how do you get the attention you deserve? Its always been true that getting included in a specific industry press is better than a generic article in large circulation media. Here is where new technologies come in. Using sophisticated relationship marketing, we can now identify the obscure individuals in the press or other organizations who should and would love to know about your product. They'll include it in their recommendations. Give it good word of mouth. And may even partner with you for mutual benefit.
MayPartners designs and manages promotional events like trade shows and customer events. They're a lot of work, but worth the effort if you know what you're doing. And we do. Plus we work the phones to help writers, editors, and producers. More importantly we continue to work them over time to develop relationships and be a true help to them. Which benefits your business. Click here if you would like to know more about Full Service marketing click here to download a full explanation of the program. |
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These
folks must be communicated with regularly. Today's Customer Relationship
Marketing software can help you do that better than ever before. More
precisely and more effectively. Promotion is just another one of the many
spokes we use in our tried and true Full Service
Marketing approach. 
